MoonFox Analysis | The Quiet End of Double 11 Carnival: Marketing During Major Sales Events Shifts Toward "Eliminating the False and Retaining the True"
Aurora Mobile Limited - American Depositary Shares (JG)
Company Research
Source: PR Newswire
About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.SHENZHEN, China, Dec. 17, 2024 /PRNewswire/ -- On October 8, TikTok kicked off its Double 11 Shopping Festival (hereinafter referred to as "Double 11"), ahead of other platforms. The festival lasted for over a month and has now concluded. It is evident that the role of e-commerce platforms has shifted from being "leaders" to "servicers." Official data reports emphasize the importance of service quality and growth efficiency, leading to simplified marketing strategies—such as JD.com canceling the pre-sale period and Tmall eliminating the celebrity gala—whi
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JG
Sec Filings
- 11/15/24 - Form 6-K
- 9/24/24 - Form 144
- JG's page on the SEC website