47 Percent of Digital Commerce Sales in Asia Made Through the Marketplace Model In 2018
JD.com, Inc. - American Depositary Shares (JD)
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Source: Business Wire
SINGAPORE--(BUSINESS WIRE)--Euromonitor International is proud to announce the launch of its new white paper “Top 100 Retailers in Asia,” examining how Asia Pacific is shifting its retailing landscape and what factors are leading to this change.According to Euromonitor International, the rise of the marketplace model is one of the major reasons why digital commerce has grown and will continue to do so. In 2018, 47% of all digital B2C commerce sales were made through the marketplace model, up from 27% in 2009. In addition to offering a very wide selection, large marketplaces such as Alibaba, JD.com and Rakuten, have brought security to payments and reliability to delivery.With the region accounting for 41% of global spend in 2018, increased wealth, ageing, urbanisation and single households are major drivers impacting consumer attitudes towards retail.“E-commerce has eclipsed non-store retailing in Asia Pacific, with urban consumers shifting from bulk purchases to a “buy as you nee
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