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Brazil's JBS says it uses satellites to monitor cattle suppliers [Reuters]

JBS S A S/ADR (JBSAY) 
NASDAQ:AMEX Investor Relations: jbss.infoinvest.com.br/?idioma=enu
Company Research Source: Reuters
Brazil's JBS says it uses satellites to monitor cattle suppliers - Reuters 2 Min Read SAO PAULO (Reuters) - The world’s largest meatpacker JBS SA is closely monitoring the origin of the cattle it buys in Brazil amid heightened concerns about environmental preservation and sustainable business practices, its chief executive said on Wednesday. Speaking at an industry event in SALo Paulo, JBS Chief Executive Gilberto Tomazoni said the company is using satellite technology to monitor a 450,000 square-km (280,000 square mile) area of Brazil to guarantee it is not buying cattle from deforested areas. “We need to offer what the consumer wants. We cannot do that without worrying about the environment and animal welfare,” Tomazoni said. “This is fundamental to our business.” The executive noted a new generation of consumers believe that “modern agriculture” destroys the planet. He called that perception misguided given that such up-to-date methods allow JBS and others to produce more food with Show less Read more
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