McDonald's Vs Jollibee: The Obscure Fast Food Rivalry, Explained [Yahoo! Finance]
JOLLIBEE FOODS UNSP/ADR (JBFCY)
NASDAQ:AMEX Investor Relations:
jollibee.com.ph/investors
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Source: Yahoo! Finance
Jollibee's origin story starts with a humble ice cream business in Manila, opened in 1975 by Tony Tan Caktiong. In response to customer demand, the business eventually began selling burgers and sandwiches, which became so popular that the company eventually dropped ice cream altogether and rebranded as Jollibee in 1978. The "Jolly Bee" mascot embodies the cheerful, productive buzz of the restaurant as a direct appeal to the national character of the Philippines — a branding decision that would prove critical in the years to come. By 1981, McDonald's had begun its colossal rollout to the Philippines, putting pressure on smaller franchises to sell out. Tan Caktiong instead flew to the U.S., analyzed what fast food giant McDonald's was doing right, then sought to infuse that model with his unique understanding of Filipino tastes and values. Jollibee's food was sweet and spicy, the vibe was playful and family-oriented, and the prices were lower than McDonald's. Jollibee effectively ha
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