Opinion: Take Big Tobacco's money and help people quit smoking [Financial Post (Toronto, Ontario, Canada)]
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Source: Financial Post
You can save this article by registering for free here . Or sign-in if you have an account. By Ian Irvine Canada's three major cigarette producers have offered $32.5 billion to settle suits brought against them by provincial governments and smokers. The plaintiffs should take the money. Big Tobacco has a history of being bad tobacco , so more punishment may always seem fairer than less. But let's not lose sight of what should be our ultimate goal: getting smokers to quit combustibles, whether or not they then switch to lower-risk ways of getting their nicotine fix. Viewing the settlement solely as a punishment for Big Tobacco's past behaviour can divert us from good public health policy. The $32.5 billion is a drop in the ocean of government revenue from cigarette sales. Taxes account for 70 per cent of the price of a cigarette and bring in about $10 billion a year. Since claims were first launched against Big Tobacco in the 1990s, approximately $250 billion has been paid i
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