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Stock impact report

Is Mystery Shopping About To Get Less…Mysterious? [Forbes]

Jack In The Box Inc. (JACK) 
Last jack in the box inc. earnings: 2/19 04:05 pm Check Earnings Report
Company Research Source: Forbes
IntelliShop Mike Mershimer, an industry veteran who will serve as the division’s president, said it’s the next step as the 20-year-old company continues to innovate.  His team will bring over 70 years of experience to the table. Mershimer himself has logged over 25 years leading loss prevention and royalty assurance for brands like Quiznos, Dunkin’ Brands and American Greetings. “This is a next level service for the more enlightened retail and restaurant industry leaders,” Mershimer said. “We’re taking it step further. This is where the world’s going now. A brand has to control its integrity. If you don’t, you’re going out of business. “It’s pretty easy when you have two, three, four stores. You can go between and get a good idea of the pulse of that customer experience,” he continued. “But when you start growing to 30, 50, 100 stores, you really need to have an outside, objective, independent party to give you that feedback.” Mystery shopping, as a whole, can be misunderstood – scams Show less Read more
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