IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising
IZEA Worldwide, Inc. (IZEA)
NASDAQ:AMEX Investor Relations:
izea.com/investors
Company Research
Source: GlobeNewswire
ORLANDO, Fla., Nov. 13, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the leading influencer marketing company empowering the Creator Economy, today released the fourth annual “Trust in Influencer Marketing” report. Based on U.S. consumer sentiment, the report reveals critical shifts in how people trust, discover, and engage with brands through influencer marketing. The report shows that 77% of respondents prefer content created by social media influencers over scripted advertising from marketing professionals, and 85% of social media users trust sponsored posts from influencers more than celebrities. Additionally, since 2022, TikTok and Instagram have grown tremendously as the go-to source for product research, while fewer people turn to friends and family for recommendations. “Today’s audiences live on social platforms, engaging with content that resonates far more than traditional ads,” said Patrick Venetucci, CEO of IZEA. “Our research supports the need for
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News
- Influencer Marketing Platform Market size is set to grow by USD 52.23 billion from 2024-2028, increasing partnerships and mergers and acquisitions among vendors to boost the revenue- Technavio [Yahoo! Finance]Yahoo! Finance
- IZEA Reports Q3 2024 Revenue of $8.8 MillionGlobeNewswire
- IZEA Worldwide Inc (IZEA) Q3 2024 Earnings Report Preview: What to Expect [Yahoo! Finance]Yahoo! Finance
- IZEA Announces Q3 2024 Earnings Results Conference CallGlobeNewswire
- IZEA Earns Multiple Comparably Awards for Benefits, Work-Life Balance, and Employee Happiness [Financial Post (Toronto, Ontario, Canada)]Financial Post
IZEA
Sec Filings
- 12/16/24 - Form 8-K
- 12/2/24 - Form 4
- 11/14/24 - Form 10-Q
- IZEA's page on the SEC website