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Stock impact report

IZEA Report Finds 81% of U.S.-Based Influencers Have Discount Club Memberships

IZEA Worldwide, Inc. (IZEA) 
NASDAQ:AMEX Investor Relations: izea.com/investors
Company Research Source: GlobeNewswire
ORLANDO, Fla., June 13, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the research report, “Influencers & Discount Clubs 2024,” today. The report is based on U.S. consumer sentiment and examines discount club shopping behavior and the extent to which influencers influence purchasing decisions at discount clubs and major retailers. The insights are focused exclusively on brick-and-mortar shopping. The survey found that 68% of respondents have an active membership at discount club stores such as Costco, Sam’s Club and BJ’s, and 17% of households have memberships to both Costco and Sam’s Club. Among influencers, 81% of respondents have an active discount club membership, and 93% of influencers have recommended a product they purchased inside a store to someone else. “Our latest report provides fascinating insights into the intersection of influencer marketing and discount club mem Show less Read more
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