IZEA Report Finds 75% of UK 18-to-29-Year-Olds Purchase Products Directly Through Social Media
IZEA Worldwide, Inc. (IZEA)
NASDAQ:AMEX Investor Relations:
izea.com/investors
Company Research
Source: GlobeNewswire
ORLANDO, Fla., June 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 United Kingdom edition of its research report, “Trust in Influencer Marketing,” today. The report is based on UK consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. It also measures the sentiment of social media users toward the prospect of becoming influencers themselves and using artificial intelligence for content creation. The survey found that 56% of 18-to-29-year-olds research products on TikTok before purchasing, and 75% of that age group have purchased a product directly through social media features like TikTok Shop and Instagram Shopping. Meanwhile, 54% of respondents say they would quit their job to become a full-time social media influencer, and 69% would accept compensation or free products from a brand to make a social me
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IZEA
News
- IZEA, Hoozu Shortlisted in Global Influencer Marketing Awards [Financial Post (Toronto, Ontario, Canada)]Financial Post
- IZEA, Hoozu Shortlisted in Global Influencer Marketing Awards [Yahoo! Finance]Yahoo! Finance
- IZEA, Hoozu Shortlisted in Global Influencer Marketing AwardsGlobeNewswire
- IZEA Announces Viddy Awards Wins for "Barbie" Movie Influencer Campaign [Financial Post (Toronto, Ontario, Canada)]Financial Post
- IZEA Announces Viddy Awards Wins for “Barbie” Movie Influencer Campaign [Yahoo! Finance]Yahoo! Finance
IZEA
Sec Filings
- 6/17/24 - Form 8-K
- 6/5/24 - Form SC
- 6/3/24 - Form 4
- IZEA's page on the SEC website