Gartner Says CMOs Should Take Four Immediate Actions to Prepare for Coronavirus-Related Issues
Gartner, Inc. (IT)
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Source: Business Wire
Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics STAMFORD, Conn.--(BUSINESS WIRE)--Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc.“CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or restrictions on mobility, travel and mass gatherings as a result of the COVID-19 crisis will only increase risks to their organizations and miss potential opportunities to build customer loyalty,” said Augie Ray, senior director analyst at Gartner for Marketers. “The key to managing risks and finding opportunities in such a period of significant uncertainty isn’t to predict a single likely outcome, but to recognize the range of possible scenarios.
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- 11/20/24 - Form 4
- 11/19/24 - Form 4
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