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Stock impact report

China's 60-Second Dramas Head to the US After Beating Box Office [Yahoo! Finance Canada]

iQIYI, Inc. - American Depositary Shares (IQ) 
Last iqiyi, inc. - american depositary shares earnings: 2/27 04:30 pm Check Earnings Report
in mid-December, looking to exploit the newest phenomenon in Chinese media: the mini soap opera. Most Read from Bloomberg Unlike traditional TikTok clips, which often revolve around goofy challenges or lip-syncing dances, mini dramas are professionally produced series for the web, with clear storylines and big cliffhangers. Clips run just 60 to 90 seconds and a series can span more than 50 episodes. The Double Life of My Billionaire Husband, one of the industry's biggest hits of 2023, takes all of 100 seconds to tell the story of a woman who was forced into a marriage with a “loser and an ex-con” in order to pay her mother's medical bill. Spurred by advertising sales and spending by viewers, revenue in the mini-drama industry surged 35% to 50.44 billion yuan ($6.91 billion) last year, surpassing China's box office, according to a government-backed industry association. Half of China's billion-plus internet users are watching mini dramas, and more than a third of them scroll th Show less Read more
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