Primis Expands Partnership with HUMAN to Strengthen Trust Across Digital Advertising Ecosystem
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: PR Newswire
HUMAN's Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrityTEL AVIV, Israel, April 15, 2025 /PRNewswire/ -- Primis, the leading discovery platform, today announced that it's expanding its partnership with HUMAN Security , a leading cybersecurity company committed to safeguarding every step of the customer's online journey by defending against bots, fraud, and digital risk. This collaboration reinforces Primis' commitment to raising industry standards and eliminating fraud from the digital advertising ecosystem.As part of this expansion, Primis has transitioned from post-bid monitoring to a proactive pre-bid filtering approach with HUMAN's Ad Fraud Defense solution, MediaGuard. With Ad Fraud Defense, Primis will now analyze bid requests before bid initiation, stopping invalid traffic from entering its marketplace. This will empower Primis to deliver greater transparency, value and performance for all partners."Imp
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IPG
Earnings
- 11/10/25 - Miss
IPG
Sec Filings
- 11/28/25 - Form 25-NSE
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- IPG's page on the SEC website