Global Report from Jack Morton Reveals Consumers Increasingly Agree to Exchange Their Personal Data for Better Brand Experiences Over Cash
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: PR Newswire
Brands That Prioritize Deep Consumer Engagement Will Build Lasting Loyalty and Stronger RelationshipsBOSTON, Sept. 24, 2024 /PRNewswire/ -- Jack Morton, a leading global brand experience agency, today announced new research that explores consumers' shifting attitudes toward data privacy and brand trust in an era where AI offers the opportunity for personalization at scale. Experience Better/Insights highlights the evolving landscape of consumer data privacy and brand trust in a post-ChatGPT world. According to the study, more consumers would exchange their data for an AI-driven brand experience than would exchange it for cash or other goods and services.While only 30% of consumers said they would exchange their data for cash and goods, almost half (48%) would share it for a better brand experience. The agency surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia (KSA) and Singapore in Q2 2024. The report examined consumer behavior using the introduction of ChatGPT a
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IPG
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- 7/24/24 - In-Line
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- 7/25/24 - Form 8-K
- 7/24/24 - Form 10-Q
- 7/24/24 - Form 8-K
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