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Stock impact report

IPG Further Unifies Data, Engineering, and Tech [Yahoo! Finance]

Interpublic Group of Companies, Inc. (The) (IPG) 
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am Check Earnings Report
US:NYSE Investor Relations: investors.interpublic.com
Company Research Source: Yahoo! Finance
New York, NY, June 27, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that it has further unified its data, engineering, martech and adtech technology resources, as Jarrod Martin, current Global CEO of KINESSO, adds oversight of Acxiom, IPG's data, identity resolution, and marketing cloud services unit to his remit. The move fully aligns the teams responsible for the engineering behind IPG's integrated marketing engine, which is the company's single operating system that connects data, media, creative, production, and commerce. For the engine, Acxiom data and technology ensure that brands can deliver personalized and engaging customer experiences across all their marketing channels, using their preferred clouds and technology partners. Martin will continue to partner closely with Jayna Kothary, Chief Solutions Officer for IPG, to manage the end-to-end development and delivery of the engine, from architecture to engineering and change management. Also annou Show less Read more
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