Consumer Trust in Brands Wanes as ChatGPT Disrupts Marketing Industry: Global Study from Jack Morton Reveals Skepticism and Regional Differences [Yahoo! Finance]
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
Check Earnings Report
US:NYSE Investor Relations:
investors.interpublic.com
Company Research
Source: Yahoo! Finance
The new report reveals a significant shift in consumer sentiments with the arrival of ChatGPT as a disruptive player in the creative and marketing services industry. This marks a pivotal moment in the relationship between brands and consumers across the globe. The study builds upon the first half of research released earlier this fall. Data shows that more than 50% of consumers say they will no longer trust a brand that doesn't live up to its promises. One-quarter of consumers worldwide take it to a place even more damaging for brands in that they believe making promises they don't intend to keep is just what brands do. This level of cynicism can undermine any sincere efforts brands make to earn consumer trust. The comprehensive study highlights the transformative impact of ChatGPT on consumer expectations and brand trust. "The incredible opportunity for personalization at scale in entertainment, shopping, and experiences of all kinds can be fully realized when consumers trust bra
Show less
Read more
Impact Snapshot
Event Time:
IPG
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
IPG alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
IPG alerts
High impacting Interpublic Group of Companies, Inc. (The) news events
Weekly update
A roundup of the hottest topics
IPG
News
- Interpublic Named Most Awarded Holding Company at ANA Multicultural Excellence AwardsGlobeNewswire
- Consumer Trust in Brands Wanes as ChatGPT Disrupts Marketing Industry: Global Study from Jack Morton Reveals Skepticism and Regional DifferencesPR Newswire
- Interpublic Wins Holding Company of the Year at The Drum Awards FestivalGlobeNewswire
- The Interpublic Group of Companies, Inc. (NYSE: IPG) was upgraded by analysts at StockNews.com from a "sell" rating to a "hold" rating.MarketBeat
- The Interpublic Group of Companies, Inc. (NYSE: IPG) was upgraded by analysts at StockNews.com from a "sell" rating to a "hold" rating.MarketBeat
IPG
Earnings
- 10/22/24 - In-Line
IPG
Sec Filings
- 11/8/24 - Form SC
- 10/24/24 - Form 8-K
- 10/23/24 - Form SC
- IPG's page on the SEC website