Asia's Transformative Era: Unveiling the "Asian Dream" through New Study "Truth About Ascending Asia"
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: PR Newswire
SINGAPORE, Dec. 4, 2024 /PRNewswire/ -- McCann Worldgroup has launched its latest insights study, the Truth about Ascending Asia, at an event held at Singapore's Asian Civilisations Museum. Over 70 clients, partners and media joined the advertising network to hear from guest speakers including Google, L'Oréal and Mastercard.This groundbreaking new report highlights how Asia is poised to enter a transformative era, characterised by the emergence of a distinct "Asian Dream." This concept is defined by the convergence of socio-economic shifts, technological advancements, and cultural evolution, providing a compelling alternative to traditional American and European ideals.The study encapsulates insights from over 12,000 individuals across 12 diverse markets, 44 expert interviews, and more than 100 hours of social listening, examines the attitudes, aspirations, and values of Asian consumers in an age of rapid change*.Key Highlights: 1. Optimism Amidst Global Challenges:The rise of Asia un
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