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Stock impact report

Ad Forecaster Reduces Growth Prediction for 2025, Citing Poor Economic Visibility, Low Consumer Confidence [Yahoo! Finance]

Interpublic Group of Companies, Inc. (The) (IPG) 
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am Check Earnings Report
US:NYSE Investor Relations: investors.interpublic.com
Company Research Source: Yahoo! Finance
confidence that it said could be a drag on marketing and advertising budgets in the short term. Magna, a research unit that is part of Interpublic Group's IPG Mediabrands, said Wednesday that it expects U.S. ad sales to reach $397 billion this year, an increase of 4.3% from 2024 when factoring in cyclical events such as last year's election season. The updated forecast, like the earlier one, anticipates a slowdown from U.S. advertising sales in 2024, which reached $380 billion and marked a 12.4% increase from the previous year, boosted by political campaigns and spending around the Olympics. Show less Read more
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