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Stock impact report

The Scent of Diamonds [The New York Times]

Interparfums, Inc. (IPAR) 
Last interparfums, inc. earnings: 3/2 04:08 pm Check Earnings Report
US:NASDAQ Investor Relations: interparfumsinc.com/ir_press.html
LONDON — What is the best accompaniment to the world’s largest emerald-cut diamond?Perfume, of course.The British jeweler Graff, owner of the 302.37-caratLesedi La RonaIt took two years and more than 175 scents proposed by international perfumers to develop the collection, said Walter Johnsen, a perfume creative with Inter Parfums, a Paris-based scent developer. The business, collaborating with the Graffs, created and manufactured the fragrances, as it has for other brands including Van Cleef and Arpels, Boucheron, and Coach.Expanding into the beauty sector is a well-trodden and often lucrative path for luxury brands, but developing a fragrance for a diamond brand poses a particular challenge. A diamond symbolizes eternity and is prized for its permanence and immutability, while perfume is ethereal, formless and subjective.Mr. Johnsen said that — eventually — he found inspiration in one of Graff’s most prized possessions: the principal gem cut from a 1,109-carat rough diamond found in Show less Read more
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