Intel's new CEO Lip-Bu Tan has a retro vision for Intel's future, but is nostalgia the key to success? [Yahoo! Finance]
Intel Corporation (INTC)
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Source: Yahoo! Finance
We're only a few months into 2025, and we've already seen some major shakeups in the computing industry. Despite tariff wars foundry expansion , and general market instability, Intel has a bold new plan for the future: nostalgia. Yes, Intel is resurrecting the classic “Intel Inside” marketing strategy you may remember from the '90s. Intel announced the nostalgic branding as part of its Intel Vision event this week in Las Vegas. The intent is to make Intel a household name again, the way the ‘90s campaign did. The success of that early consumer computer marketing aligned with Intel becoming the standard for personal computers for decades. The classic “Intel Inside” commercials of the '90s often featured close-up shots of a personal computer with a focus on the Intel logo before zooming "inside" the computer to show what kind of tasks an Intel PC could handle. Between spreadsheets, pie-charts, and 3D renders, the commercials had voice-overs about how the Intel Inside logo on the
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