GRAMMY-WINNING ARTIST ALESSIA CARA PARTNERS WITH LENOVO AND INTEL FOR THE "MADE BY" CAMPAIGN, FEATURING A BEHIND-THE-SCENES MINISERIES AND EXCLUSIVE LIVE EXPERIENCE [Yahoo! Finance]
Intel Corporation (INTC)
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Source: Yahoo! Finance
Alessia's fans will experience a behind-the-scenes look at the creative process for her Love & Hyperbole album trailer through an episodic series, brought to life by Lenovo's smarter technology and Intel's cutting-edge processors. LOS ANGELES Dec. 19, 2024 /PRNewswire/ -- In their sixth year of collaborating with globally-renowned artists to bring their creative visions to life, Lenovo, Intel, and Universal Music Group For Brands (UMGB), announced a new partnership with singer/songwriter and GRAMMY® Award-winning artist Alessia Cara This collaboration is anchored in Lenovo's "Made By" campaign, positioning Alessia as the inspiration for a multi-faceted experience that celebrates the intersection of music, creativity, and technology. The campaign is a testament to the anticipation of Alessia's fourth studio album, Love & Hyperbole , set to release on February 14, 2025 . The new record showcases her evolution as a powerhouse vocalist and empathetic songwriter. Levono At the core
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