General Motors Recognized as Top Manufacturer in Automotive Loyalty by IHS Markit
IHS Markit Ltd. Common Shares (INFO)
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Source: Business Wire
24th annual Automotive Loyalty Awards recognize auto manufacturers and brands for leadership in loyalty SOUTHFIELD, Mich.--(BUSINESS WIRE)--IHS Markit (NYSE: INFO) today announced the results of its annual Automotive Loyalty Awards program, which recognizes OEMs and brands for their leadership in customer retention. General Motors Corporation retained its position as the leader in automotive manufacturer loyalty. The awards, now in their 24th year, are given annually and are the industry’s only fact-based awards of their kind.IHS Markit named winners across 15 categories, including General Motors for the top award, Overall Loyalty to Manufacturer, with a loyalty rate of 68.9 percent, and Ford brand for Overall Loyalty to Make, with a loyalty rate of 62.3 percent.Automotive manufacturers and brands were recognized for superior customer retention and conquest efforts during the 2019 calendar year. IHS Markit analysis found that, in 2019, with approximately 17.5 million new vehicle r
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