Blis introduces Smart Holdout Groups, a market-leading omnichannel measurement offering [Yahoo! Finance]
Integrated Media Technology Limited - Ordinary Shares (IMTE)
US:NASDAQ Investor Relations:
nasdaq.com/symbol/imte
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Source: Yahoo! Finance
NEW YORK July 11, 2024 /PRNewswire/ -- Blis announced today the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today's traditional campaign measurement, Smart Holdout Groups represents the future of privacy-first, omnichannel advertising effectiveness. "With multi-channel advertising becoming increasingly common and the well-known limitations of cookies and addressability, it's become difficult for marketers to measure the impact of their campaigns. Many fall back to only advertising on the shrinking pool of identifiable media or resort to siloed, channel-specific reports," said Aaron McKee , Chief Technology Officer, Blis. "We've built Smart Holdout Groups to allow marketers to target and measure their whole audience across every channel, without relying on cookies or IDs." How Smart Holdout Groups works Powered by patent-pending technology, Smart Holdout Groups allows advertisers to directly l
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