New Study From iHeartMedia and Malcolm Gladwell’s Pushkin Industries Finds Consumers Feel Increasingly Ignored By Advertisers – And Provides Key Insights to Help Marketers Reach the 44 Per...
iHeartMedia, Inc. - Class A (IHRT)
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Source: Business Wire
The ‘Ignored Consumer’ Audience Spans Generations, Regions and Cultures, and is More Likely to Prioritize Religion, Law and Order and Family ValuesReport released to marketers at iHeartMedia’s AudioCon 2024 in NYC NEW YORK--(BUSINESS WIRE)--iHeartMedia, the No. 1 audio company in the United States with 9 out of 10 Americans listening to iHeart broadcast radio every month, in partnership with bestselling author and podcaster Malcolm Gladwell’s Pushkin Industries, today released the findings from its second annual study, “The New American Consumer 2.0.” The study, which found that nearly half of Americans (44 percent) feel ignored by advertisers, highlights the stark differences between a large group of Americans and the personal beliefs and values of the marketers that are trying to reach them with products and services – and provides insights to help marketers avoid the pitfalls of their own biases to understand and better serve these key audience segments.According to the Fortune
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News
- iHeartRadio Canada Adds 51 Stations From Pattison Media [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- iHeartMedia, Inc. (NASDAQ: IHRT) had its price target raised by analysts at Guggenheim from $3.00 to $5.00. They now have a "buy" rating on the stock.MarketBeat
- iHeartMedia Announces Exchange Offers and Consent Solicitations for Existing Notes and Term Loans [Yahoo! Finance]Yahoo! Finance
- iHeartMedia Announces Exchange Offers and Consent Solicitations for Existing Notes and Term LoansBusiness Wire
- iHeartMedia Celebrates the Holiday Season with Annual Holiday Music Flip Across Broadcast Stations Nationwide and the Return of the "iHeartRadio Holiday Special" [Yahoo! Finance]Yahoo! Finance
IHRT
Sec Filings
- 11/18/24 - Form 8-K
- 11/15/24 - Form 4
- 11/7/24 - Form 10-Q
- IHRT's page on the SEC website