Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners [Forbes]
iHeartMedia, Inc. - Class A (IHRT)
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Source: Forbes
Early this year, I went in-depth on how marketers can win American consumers by incorporating a few key insights from our New American Consumer study into their practices—like staying away from chasing hot trends and instead investing in the types of content consumers already love. In round two of the study, New American Consumer 2.0 (NAC2.0) released this past September at iHeartMedia's AudioCon in partnership With Malcolm Gladwell, we found that there is a continued disconnect between consumers and marketers, with nearly half of Americans (fully 44%) feeling “ignored” by advertisers, likely the result of understandable but very impactful human biases and misconceptions in the marketing industry overall. We decided to dig deeper into these metrics and, for further insight, focused specifically on how the data plays out with small-business owners (SBOs). What motivates them? What matters to them? And how does that inform the best way for marketers to reach them? Methodologies r
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News
- iHeartRadio Canada Adds 51 Stations From Pattison Media [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- iHeartMedia, Inc. (NASDAQ: IHRT) had its price target raised by analysts at Guggenheim from $3.00 to $5.00. They now have a "buy" rating on the stock.MarketBeat
- iHeartMedia Announces Exchange Offers and Consent Solicitations for Existing Notes and Term Loans [Yahoo! Finance]Yahoo! Finance
- iHeartMedia Announces Exchange Offers and Consent Solicitations for Existing Notes and Term LoansBusiness Wire
- iHeartMedia Celebrates the Holiday Season with Annual Holiday Music Flip Across Broadcast Stations Nationwide and the Return of the "iHeartRadio Holiday Special" [Yahoo! Finance]Yahoo! Finance
IHRT
Sec Filings
- 11/18/24 - Form 8-K
- 11/15/24 - Form 4
- 11/7/24 - Form 10-Q
- IHRT's page on the SEC website