Purpose At Work: How IBM’s Call For Code Scales Impact Where It Matters Most [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
Brands that answer the cry for action build movements and broaden their network. In turn, these purpose-driven companies An excellent example of a company that’s using its core capabilities to drive impact where it's needed most is IBM. The technology behemoth, in collaboration with David Clark Cause, United Nations Human Rights and The Linux Foundation, is in its third year of hosting Call for Code Many companies decide what cause they want to impact as a function of their values. Then they do a campaign around that. IBM takes a different approach. The company funded a survey of over 3,000 first responders, developers and activists across eight countries and five continents. After reviewing the research led by Morning Consult, IBM found that “77% of first responders and developers [said], 'Climate change is the single most pressing issue facing my generation.’” To determine Call for Code’s focus, IBM also considers topics presented by participants. “Based on the 5,000 submissions acr
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