Why History Is Your Brand's Best Marketing Asset [Forbes]
International Business Machines Corporation (IBM)
Last international business machines corporation earnings: 4/20 04:08 pm
Check Earnings Report
US:NYSE Investor Relations:
ibm.com/investor
Company Research
Source: Forbes
Brand history is more important than people might think. History Factory, which helps companies keep track of their past, partnered with Certus Insights on a study that quantifies how consumers and employees feel about brand history—something 54% said they want to see more of. I talked to Director of Marketing & Communications Adrian Gianforti and Senior Director, Business Insight and Performance Erin Narloch, both from the History Factory, and Certus Insights President Andrew Rugg about the study. This conversation was edited for length, clarity and continuity. It was excerpted in the Forbes CMO newsletter. Why is brand history so important on so many levels and with so many people? Narloch: I like to think of brand history as evidence of the investment brands have made over time. In itself as this repository of experiences, it is a place where you can connect to past innovation that is evidence of a brand's footprint throughout time. It can be utilized in a variety of ways. W
Show less
Read more
Impact Snapshot
Event Time:
IBM
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
IBM alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
IBM alerts
High impacting International Business Machines Corporation news events
Weekly update
A roundup of the hottest topics
IBM
News
- IBM (IBM) Up 1.8% Since Last Earnings Report: Can It Continue? [Yahoo! Finance]Yahoo! Finance
- Future looks bright as Concordia University marks 50 years [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Enterprise Resource Planning Software Market is expected to generate a revenue of USD 79.25 Billion by 2031, Globally, at 7.86% CAGR: Verified Market Research® [Yahoo! Finance]Yahoo! Finance
- International Business Machines Insiders Sold US$2.6m Of Shares Suggesting Hesitancy [Yahoo! Finance]Yahoo! Finance
- KWILL Merchant Advisors ("KWILL") Leads Successful Funding Round for MetroClick's Expansion [Yahoo! Finance]Yahoo! Finance
IBM
Earnings
- 10/23/24 - Beat
IBM
Sec Filings
- 11/13/24 - Form 4
- 11/13/24 - Form 4
- 11/13/24 - Form 4
- IBM's page on the SEC website