What Is An Ideas Coach And Why Do You Need One? [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
So it's no surprise that companies have invested heavily in producing thought leadership—white papers, articles, studies, webinars, podcasts. In theory, this should be the golden age of business insight. In practice, it's not. What we're living through, instead, is an era of undifferentiated content. A glut of ideas that feel... small. Safe. Predictable. We're inundated with articles that make no arguments, blog posts that lack bite, and research reports that drift into the ether. Worse, many of these pieces come from individuals who are, in fact, brilliant—seasoned executives, technologists, consultants, analysts—people who actually have something meaningful to say. What's missing, increasingly, is not expertise. It's framing. It's narrative. It's courage. And behind those things, it's a role that most organizations have not yet built into their editorial systems: the ideas coach. What an Ideas Coach Actually Does Let's make an important distinction up front: An ideas coac
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