Texas AG opens investigation into advertising group that Elon Musk sued for ‘boycotting' X [TechCrunch]
International Business Machines Corporation (IBM)
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Source: TechCrunch
whether the trade group's members conspired to boycott “certain social media platforms.” While the press release doesn't name social media platforms by name, one of them is likely Elon Musk's X, which filed an antitrust lawsuit against the WFA in August and alleged that advertisers orchestrated a “systematic illegal boycott” of the platform. “Trade organizations and companies cannot collude to block advertising revenue from entities they wish to undermine,” said Paxton in the press release. “Today's document request is part of an ongoing investigation to hold WFA and its members accountable for any attempt to rig the system to harm organizations they might disagree with.” Several of the WFA's members – which includes global brands such as IBM, The Coca-Cola Company, and CVS Health – have stopped or significantly reduced the amount they spend for advertising on X since Elon Musk's takeover of the company. There was an especially large exodus of advertisers, including Apple and Disn
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