IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI [Yahoo! Finance]
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Source: Yahoo! Finance
Real-time updates and personalized content rank as top priorities for fans when it comes to how generative AI can enhance following and engaging with sports events. Younger sports fans overwhelmingly embrace AI-powered experiences and digital platforms for sports content consumption and engagement. ARMONK, N.Y. June 26, 2024 /CNW/ -- As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE: IBM ) reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption. The international study*, conducted by Morning Consult, gathers insights from more than 18,000 sports fans across 10 countries to better understand both how they follow and engage with sports, including live coverage, highlights, and summaries, as well as preferences for future engagement and consumption. The findings confirm that fans are prioritizing more personalized and time-saving digital
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