PURERED EXPANDS EXECUTIVE TEAM WITH NEW PRESIDENT AND NEW EVP OF HR [Yahoo! Finance]
International Business Machines Corporation (IBM)
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Source: Yahoo! Finance
ATLANTA Sept. 13, 2024 /PRNewswire/ -- Today, leading advertising, marketing and technology partner, PureRed , announced an expansion of its executive team with the promotion of Heather Collins to President and the hire of Mark Pringle as EVP of HR. Heather Collins joined PureRed in 2023 as Chief Client Officer. Since her arrival, she's helped establish and enhance PureRed's client leadership vision by delivering profitable growth and operationalizing new capabilities. Collins, who previously worked in leadership roles for Publicis, Hearst, Epsilon and Sara Lee , will continue to draw on her 20+ years of experience as she takes on her new role. Collins will continue to report to PureRed CEO, "Heather is a brilliant marketer and a natural-born leader," said Cohen. "She joined us last year to help accelerate our commitment to changing our industry by delivering content at scale and driving enhanced customer experiences. Since then, her positive influence has been felt across her te
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