Jack Welch, Lou Gerstner and six modes to guide your own management approach [Globe and Mail, The (Toronto, Canada)]
International Business Machines Corporation (IBM)
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Source: Globe and Mail, The
Jack Welch and Lou Gerstner were leaders of two of the most storied companies at the end of the last century. Mr. Welch, who took the helm of a troubled General Electric in 1981, was nicknamed Neutron Jack for the brash way he steamrolled through the company, restructuring and rebuilding. In today's vernacular, Mr. Gerstner might be labelled “Sleepy Lou”: When he took over IBM, which was seen as tired, visionless and pampered, he ignored the crescendo of calls to dramatically restructure, sell part of the company and immediately propose a dramatic new vision. “The last thing IBM needs is a vision,” he declared, outraging analysts and consultants. He went slowly, respecting sensible tradition, unlocking value that had been overlooked by focusing on culture and what customers want. Mr. Welch was deemed by Fortune magazine to be the greatest manager of the 20th century, but today, his tenure is under critical review. David Gelles savaged him two years ago in the book The Man who Broke
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