How retail shoppers are driving changes in supply chains, demanding faster production and shipping times [Yahoo! Finance]
International Business Machines Corporation (IBM)
Last international business machines corporation earnings: 4/20 04:08 pm
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Source: Yahoo! Finance
The balance of power has shifted away from corporations and squarely into the hands of the end consumer. This transformation, driven largely by the rise of social media, has fundamentally altered how products are conceived, marketed and delivered to customers. Gone are the days when businesses were the sole arbiters of trends, dictating what products would be created and brought to market. While businesses continue to play a role in setting trends, consumers are now the driving force behind product demand. Social media platforms have emerged as powerful tools, offering companies unprecedented real-time insights into what customers love, dislike, and crave more of. These platforms have also opened up a fast-paced sales channel that was unimaginable just a decade ago. Not only are consumers more influential than ever , their expectations of brands and retailers are rapidly changing. FreightWaves analyzed these trends in its coverage of the 2022 IBM and National Retail Federation
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