How Marketers Can Leverage Legacy To Look Forward [Forbes]
International Business Machines Corporation (IBM)
Last international business machines corporation earnings: 4/20 04:08 pm
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Source: Forbes
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Christmas is coming early for those who love to hate AI video . Coca-Cola released a trio of annual holiday ads last week. They're all much more modernized versions of the soft drink's 1995 “Holidays Are Coming” ad campaign, featuring lit up Coca-Cola delivery trucks bringing holiday spirit and lights to homes, bridges and forests as they pass. But unlike the trucks, actors, roads and holiday lights of 29 years ago, the 2024 versions of these ads were created with AI Forbes senior contributor Dani Di Placido writes about the backlash the ads have received on social media. Three AI studios—Secret Level, Silverside AI and Wild Card—created the ads using multiple AI models. And while the ads do show Coca-Cola delivery trucks, winter weather, towns, lights, people and anima
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IBM
News
- IBM (IBM) Up 1.8% Since Last Earnings Report: Can It Continue? [Yahoo! Finance]Yahoo! Finance
- Future looks bright as Concordia University marks 50 years [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Enterprise Resource Planning Software Market is expected to generate a revenue of USD 79.25 Billion by 2031, Globally, at 7.86% CAGR: Verified Market Research® [Yahoo! Finance]Yahoo! Finance
- International Business Machines Insiders Sold US$2.6m Of Shares Suggesting Hesitancy [Yahoo! Finance]Yahoo! Finance
- KWILL Merchant Advisors ("KWILL") Leads Successful Funding Round for MetroClick's Expansion [Yahoo! Finance]Yahoo! Finance
IBM
Earnings
- 10/23/24 - Beat
IBM
Sec Filings
- 11/13/24 - Form 4
- 11/13/24 - Form 4
- 11/13/24 - Form 4
- IBM's page on the SEC website