Authorize The Critic: Certainty Is Dangerous In An Uncertain World [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
Bettmann Archive We live in a world of high complexity. However, as the American author H.L. Mencken once wrote, “For every complex problem there is an answer that is clear, simple, and wrong." Unfortunately, easy answers are seductive, and can be difficult to challenge. We do not always understand how skeptics can make our answers better. The alternative is to embrace doubt as a creative force by authorizing critics in the team. We all familiar with the destructive power of the phrase “yes, but..” It is one of the most powerful enemies of innovation. Great ideas get shot down by wise sounding people who say, “that's a good idea, but there are too many obstacles to making it work,” or “yes, but nobody will support a radical idea like that.” This may be true, but could it be that we just haven't been saying “but” often enough? What if we said, “But that won't work… but it would if…” This is the provocative insight from John Wolpert's book, “ The Two But Rule .” Wolpert is a ve
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