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Stock impact report

IAS PARTNERS WITH REDDIT TO PROVIDE AI-DRIVEN MEASUREMENT TO ADVERTISERS [Yahoo! Finance]

Integral Ad Science Holding Corp. (IAS) 
Company Research Source: Yahoo! Finance
NEW YORK June 13, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with Reddit (NYSE: RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite. The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit. "Reddit continues to be a leader in contextually relevant conversations, with a breadth of opportunities for advertisers to reach its highly engaged communities," Show less Read more
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