IAS Introduces New Quality Attention™ Optimization and Social Attention Measurement [Yahoo! Finance]
Integral Ad Science Holding Corp. (IAS)
Company Research
Source: Yahoo! Finance
IAS Will Now Also Offer New Social Attention Reporting in Partnership with Lumen Research to Give Advertisers Holistic Reporting Across Social Platforms and Open Web via IAS NEW YORK Dec. 17, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its new Quality Attention™ Optimization product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the global attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both programmatic and social campaigns. IAS announces Quality Attention Optimization and social attention reporting in partnership with Lumen Research. As the only attention measurement product in-market to unify media quality and eye tracking with machine learning to deliver proven results, IAS Quality Attention already demonstrates the effectivenes
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News
- IAS ANNOUNCES PARTNERSHIPS WITH ALPINE PROJECT AND 51TOCARBONZERO TO ADVANCE SUSTAINABILITY EFFORTS [Yahoo! Finance]Yahoo! Finance
- IAS ANNOUNCES PARTNERSHIPS WITH ALPINE PROJECT AND 51TOCARBONZERO TO ADVANCE SUSTAINABILITY EFFORTSPR Newswire
- What is the reaction of Kwai for Business to the partnership with IAS? [Yahoo! Finance]Yahoo! Finance
- IAS Announces Exclusive First-to-Market Partnership with Kwai for Business to Provide Content-Level Brand Safety and Suitability Measurement for AdvertisersPR Newswire
- IAS Introduces New Quality Attention™ Optimization and Social Attention MeasurementPR Newswire
IAS
Earnings
- 11/12/24 - Beat
IAS
Sec Filings
- 12/10/24 - Form 4
- 12/9/24 - Form 4
- 12/9/24 - Form 144
- IAS's page on the SEC website