IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS [Yahoo! Finance]
Integral Ad Science Holding Corp. (IAS)
Company Research
Source: Yahoo! Finance
NEW YORK June 25, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft's advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means for the first time, advertisers can benefit from verification reporting on Microsoft's proprietary audience data, including in-market audiences. This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal, allowing customers to verify media quality via IAS's metrics using its unified view of their global campaigns. "With this first-to-market collaboration, IAS and Microsoft Advertising are driving greater value
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IAS
News
- The Schall Law Firm Starts Investigation Into Integral Ad Science Holding Corp And Encourages Affected Investors To Begin ConversationAccesswire
- The Schall Law Firm Begins Probe Into Integral Ad Science Holding Corp And Urges Impacted Investors To Initiate DialogueAccesswire
- Integral Ad Science Holding Corp. (IAS) Fell as It Missed Investors' Expectations [Yahoo! Finance]Yahoo! Finance
- The Schall Law Firm Begins Probe Into Integral Ad Science Holding Corp And Urges Impacted Investors To Initiate ContactAccesswire
- IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERSPR Newswire
IAS
Earnings
- 5/9/24 - Beat
IAS
Sec Filings
- 6/12/24 - Form 4
- 6/10/24 - Form 144
- 6/7/24 - Form 4
- IAS's page on the SEC website