IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions [Yahoo! Finance]
Integral Ad Science Holding Corp. (IAS)
Company Research
Source: Yahoo! Finance
NEW YORK April 14, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform. Paired with TikTok's Inventory Filter, advertisers applying pre-bid Video Exclusion Lists benefit from pre-bid granular exclusions, powered by IAS's multimedia technology, and based on brand-specific needs. This expansion ensures advertisers can meet individual brand suitability and contextual requirements across their ad placements on TikTok. Advertisers can now couple Social Optimization with IAS's AI-driven Total Media Quality (TMQ) for post-bid measurement on TikTok, to leverage IAS's best-in-class
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IAS
Earnings
- 8/7/25 - Beat
IAS
Sec Filings
- 12/12/25 - Form 8-K
- 12/9/25 - Form SCHEDULE
- 12/3/25 - Form 4
- IAS's page on the SEC website