IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT FOR YOUTUBE TO INCLUDE PERFORMANCE MAX AND DEMAND GEN CAMPAIGNS [Yahoo! Finance]
Integral Ad Science Holding Corp. (IAS)
Company Research
Source: Yahoo! Finance
NEW YORK June 17, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads. "IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand safe and suitable content, and we're excited to provide further safeguards for their campaigns across YouTube," said Lisa Utzschneider , CEO of IAS. "Our best-in-class measurement solutions coupled with Performance Max and Demand Gen will provide the actionable data needed to drive efficiency, scale, and safety." Performance Max is Google's latest campaign type, enabling advertisers to access all Google Ads inventory through a single, unified campaign. Advertisers who adopt Performance Max see an average increase of 27% more conver
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IAS
News
- Integral Ad Science Holding Corp. (IAS) Fell as It Missed Investors' Expectations [Yahoo! Finance]Yahoo! Finance
- The Schall Law Firm Begins Probe Into Integral Ad Science Holding Corp And Urges Impacted Investors To Initiate ContactAccesswire
- IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERS [Yahoo! Finance]Yahoo! Finance
- IAS EXTENDS COLLABORATION WITH MICROSOFT ADVERTISING TO PROVIDE THIRD-PARTY MEASUREMENT FOR ADVERTISERSPR Newswire
- The Schall Law Firm Initiates Investigation Into Integral Ad Science Holding Corp And Encourages Affected Investors To Establish CommunicationAccesswire
IAS
Earnings
- 5/9/24 - Beat
IAS
Sec Filings
- 6/12/24 - Form 4
- 6/10/24 - Form 144
- 6/7/24 - Form 4
- IAS's page on the SEC website