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Stock impact report

IAS ANNOUNCES PARTNERSHIP WITH PINTEREST TO PROVIDE AI-DRIVEN BRAND SAFETY MEASUREMENT [Yahoo! Finance]

Integral Ad Science Holding Corp. (IAS) 
Company Research Source: Yahoo! Finance
NEW YORK June 13, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with Pinterest (NYSE: PINS) to provide global advertisers with greater transparency into campaigns across Pinterest's in-app feed through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product. "Marketers are looking for brand safe destinations to reach highly engaged audiences across demographics as they look to safeguard and scale their brands," said Lisa Utzschneider , CEO of IAS. "The launch of our AI-driven Total Media Quality for Pinterest reaffirms our commitment to giving advertisers the confidence that their spend is being allocated towards appropriate environments." IAS is launching new features and functionality for advertisers across Pinterest, including: Trusted Campaign Insights: Consistent with the Global Alliance for Responsible Media (GARM) standards for Brand Safety, the ne Show less Read more
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