IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS
Integral Ad Science Holding Corp. (IAS)
Company Research
Source: PR Newswire
Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and ReelsSINGAPORE, Oct. 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new test with Meta of a first-to-market optimization solution for advertisers. IAS's third-party Content Block List solution for ads on Facebook and Instagram Feed and Reels will offer global advertisers the ability to automatically avoid placing ads next to content they deem unsuitable for their brand, as aligned to industry standards. This solution is open to IAS customers who currently use measurement for reels and feed solutions on Instagram & Facebook. Content Block Lists will be available to all advertisers early 2025."As the first provider to test this solution with Meta, we are delighted to enable advertisers to drive engagement and reach users in brand suitable, cont
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News
- Integral Ad Science Holding Corp. (NASDAQ: IAS) had its "hold" rating re-affirmed by analysts at Benchmark Co..MarketBeat
- Should You Investigate Integral Ad Science Holding Corp. (NASDAQ:IAS) At US$10.79? [Yahoo! Finance]Yahoo! Finance
- Integral Ad Science Holding Corp. (NASDAQ: IAS) had its price target lowered by analysts at Piper Sandler from $18.00 to $16.00. They now have an "overweight" rating on the stock.MarketBeat
- Integral Ad Science Holding Corp. (NASDAQ: IAS) had its price target lowered by analysts at Truist Financial Co. from $18.00 to $16.00. They now have a "buy" rating on the stock.MarketBeat
- Integral Ad Science Holding Corp. (NASDAQ: IAS) had its price target lowered by analysts at Craig Hallum from $18.00 to $16.00. They now have a "buy" rating on the stock.MarketBeat
IAS
Earnings
- 11/12/24 - Beat
IAS
Sec Filings
- 11/14/24 - Form SC
- 11/14/24 - Form 4
- 11/13/24 - Form 8-K
- IAS's page on the SEC website