How To Use The JTBD Framework For Successful AI Implementations [Forbes]
IAC Inc. (IAC)
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Source: Forbes
As AI capabilities expand, there is a constant push to implement AI tools into everything that we do. Implementation, however, shouldn't be the primary focus. AI tools must be integrated with a purpose. One way to ensure that AI tools have a purpose is to use the jobs-to-be-done (JTBD) framework. Overview Of JTBD The JTBD framework was popularized by the late Clayton Christensen and emphasizes hiring products or services to accomplish specific tasks. Christensen described it as , “When we buy a product, we essentially 'hire' something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again.” In essence, whether our stakeholders are internal team members or clients, they invest in our services to achieve particular objectives. Christensen illustrated this concept with a few examples: • Uber: Revolutionized urban transportation by enabling users to book rides via smartphone apps, addressing pain points such as slow
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