Dotdash Meredith Appoints Jim Lawson as President of D/Cipher
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Source: PR Newswire
Former AdTheorent CEO to lead D/Cipher's evolution as the premier cookie-less ad targeting and buying solution for the open InternetNEW YORK, March 17, 2025 /PRNewswire/ -- Today Dotdash Meredith (DDM), the largest digital and print publisher in America, announced the appointment of Jim Lawson as President of D/Cipher, reporting directly to DDM CEO Neil Vogel, to accelerate the growth and development of its D/Cipher contextual ad-targeting solution across the open web.Jim was a co-founder of AdTheorent, a machine-learning powered DSP (media buying platform) not reliant on individual identifiers, and served as CEO from 2019 to 2024. Jim oversaw AdTheorent's growth from a startup in 2012 to a highly profitable, NASDAQ-listed publicly traded company, culminating in its sale to private equity firm Novacap and merger with Cadent, Inc. in June, 2024.D/Cipher, launched in May 2023, analyzes billions of consumer interactions and content signals across DDM's more than 40 iconic brands, and doe
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