When Launching Technical Products, Strategic Storytelling Is Critical [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all channels and marketing surfaces, companies have a very narrow window of opportunity to help customers understand what they're selling and why they should buy it. Software-based and data-focused products generally have features and functionality that are too intricate and expansive to fit into these limited touchpoints––which is why strategic storytelling is critical when launching a new technology product. As an agency owner who works with companies with complex business models selling complex products in legal tech, compliance and security, I always rely on compelling stories for technical product launches. The Benefits Of Storytelling For Launching A Product Product storytelling connects a technical product with customer needs, translating complex technology into a relatable narrati
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HUBS
News
- Here's Why HubSpot (HUBS) is a Strong Momentum Stock [Yahoo! Finance]Yahoo! Finance
- Social Media Management Industry Report 2024-2032: Asia-Pacific Emerges as Fastest-Growing Market for Social Media Management Solutions Amidst Digital Boom [Yahoo! Finance]Yahoo! Finance
- How To Balance Automation And The Human Touch In Content Strategy [Forbes]Forbes
- HubSpot, Inc. (NYSE: HUBS) had its price target raised by analysts at Barclays PLC from $500.00 to $650.00. They now have an "equal weight" rating on the stock.MarketBeat
- OpenAI's splashy purchase of a 4-letter domain name is a smart play [Business Insider]Business Insider
HUBS
Earnings
- 11/6/24 - Beat
HUBS
Sec Filings
- 11/12/24 - Form 144
- 11/12/24 - Form 144
- 11/8/24 - Form 4
- HUBS's page on the SEC website