Typeform Delivers New Solutions to Empower B2C Businesses to Better Engage Customers [Yahoo! Finance]
HubSpot, Inc. (HUBS)
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Source: Yahoo! Finance
SAN FRANCISCO Nov. 14, 2024 /PRNewswire/ -- Typeform , the intuitive form builder and conversational data collection platform, today announced new features that provide business-to-consumer (B2C) businesses with the context, clarity, and convenience needed to better engage and understand their customers. Now businesses can further enhance the respondent experience, all while gathering richer, actionable data. Today, 70% of consumer decisions are based on emotion, including brand preference.¹ Buyers expect brands to tailor experiences to their personal preferences more than ever, but at the same time, they're also becoming more cautious about sharing personal information. Typeform's latest features help brands collect data directly from customers through interactive, personalized experiences they trust, then automatically enhance it with third-party insights to deepen their understanding. This empowers companies to deliver more targeted, data-driven marketing. "Businesses can't th
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