The Startup Life Cycle: Fighting Death, Stagnation And Complexity [Forbes]
HubSpot, Inc. (HUBS)
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Source: Forbes
Running a startup is a journey full of battles. I've always loved how Dharmesh Shah, the founder of HubSpot, puts it : “As a startup: At first you fight death. Next you fight stagnation. Then you fight complexity.” From the moment you launch, you're fighting to keep the business alive, grow it into something sustainable and eventually manage the complexities that come with scaling. Each phase presents unique challenges, but I have found that what makes the journey worthwhile is the purpose behind the fight—the nobility of building something meaningful for others. Based on my own experiences and observations of building a company, here's a closer look at the life cycle of a startup and what it takes to win at each stage. Stage 1: Fighting Death In the early days of a startup, survival is everything. You're constantly working to validate your idea, find product-market fit and manage cash flow, often with limited resources. Every decision can feel like it carries the weight of the
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