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Stock impact report

It's True—Personalized Data Is The Driver Of Holiday Sales [Forbes]

HubSpot, Inc. (HUBS) 
Last hubspot, inc. earnings: 2/12 04:11 pm Check Earnings Report
US:NYSE Investor Relations: ir.hubspot.com
Company Research Source: Forbes
Consumers are becoming accustomed to personalization from their shopping experiences. According to Salesforce , 65% of shoppers expect brands to understand their unique needs and expectations. Brands are being more creative in their personalization efforts, from offering more customizable products to creating unique opportunities for consumers to engage with their brands based on interests and past behavior. Over the past few years, brands have become smarter and more sophisticated at gathering, organizing and actioning their customer data to create innovative and new experiences. Many consumers are embracing these developments, showing a growing desire for more meaningful connections with brands that make product discovery easier and offer compelling incentives. According to research by Comrade Digital Marketing Agency, personalization is the key to successful marketing campaigns with the highest return on investment. Data-driven marketing strategies enable precise audience segm Show less Read more
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