Importance Of Branding For Nonprofits And Social Enterprises [Forbes]
HubSpot, Inc. (HUBS)
Last hubspot, inc. earnings: 2/12 04:11 pm
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Source: Forbes
Are you interested in guaranteeing appeal to an estimated 94% of your potential audience? If you're a business owner, the obvious answer is Yes. Duh . And if your organization is a nonprofit or a social enterprise focused not just on making a profit, but on benefiting individuals, communities, and the world as a whole, then there's a good chance that the appeal is built in. According to recent statistics, some are more likely to trust a company that supports social or environmental issues. That means that social enterprises and nonprofits tend to draw respect and interest by their very nature. Everyone wants to be associated with a company or organization that has the betterment of the world as a main motive. But the question arises: If your enterprise already has that much automatic appeal, is it still important to focus on good branding? Again, the answer: Yes. Duh. Here's why. Why Branding Matters For A Nonprofit Organization Good branding should be a matter of course
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