Front Acquires AI-powered Voice-of-Customer Platform, Idiomatic, to Unlock Insights in Customer Conversations [Yahoo! Finance]
HubSpot, Inc. (HUBS)
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Source: Yahoo! Finance
announced the acquisition of Idiomatic , a pioneering AI-powered voice-of-customer (VoC) intelligence platform previously used by some of the world's most customer-centric brands, including Hubspot, Instacart, Slack, and Pinterest. "Today's acquisition represents a continued commitment to Front's vision to create the world's most modern service platform. Front has supercharged our ability to provide best-in-class tools to customer service teams so that they can deliver exceptional service every day," said Dan O'Connell, CEO of Front. "Idiomatic's expertise in both AI and voice-of-customer analytics will redefine how Front's 9,000+ customers engage with and learn from their customers. This acquisition will strengthen Front's position in the customer service space, helping turn customer feedback into actionable data for all." Service teams rely heavily on surveys to gauge CSAT, a method often limited by low response rates, lag, and a lack of nuance. This strategic acquisition enhanc
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