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Stock impact report

Content Marketing On A Budget: 5 Strategies That Actually Work [Forbes]

HubSpot, Inc. (HUBS) 
Last hubspot, inc. earnings: 2/12 04:11 pm Check Earnings Report
US:NYSE Investor Relations: ir.hubspot.com
Company Research Source: Forbes
Picture this: It's late 2022, and tech layoffs are happening everywhere. The company I worked for was growing—until it wasn't. Shifting survival strategies poured out of the C-suite. And our content marketing budget? It was gone faster than a viral tweet. Next thing I knew, I was a newly laid-off content marketer suddenly without a team. Fast-forward to today. If your marketing team is still feeling a budget squeeze, it's not alone. Recent studies show that marketing departments took a staggering 56.8% budget hit from 2023 to 2024—the deepest cuts of any corporate department. But here's the kicker: 81% of B2B buyers have already picked a vendor before ever reaching out to sales—and content is why. This stat means your content isn't just marketing fluff—it's your silent sales force. So what's a savvy content marketer to do when the purse strings tighten but the pressure to deliver remains? Get strategic. Here's how to adapt your content strategy for maximum impact with minimal s Show less Read more
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